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Wednesday, October 29, 2014

School's Out and DMC is Back!

Good Morning, Daily Mouse Readers!

I am back and ready to go, sharing information for your business, your online presence, marketing, social media and using your computer productively and effectively for your business.

Building your business online is just as important as your personal presentation, sales pitch and branding. Do you have your information online to support your customers coming to your location?  Do you provide them with your products, menus, specials, hours and directions?  Do you want to encourage them to contact you or to look elsewhere? Let me give you an example.

Coffee is a morning ritual.
I need my coffee in the morning!
I love coffee and my coffee maker died last week. I went looking for a new one that had the features I wanted.  Yes, I am a little finicky about my coffee maker. I prefer a thermal pot so I don't burn the coffee. My experience is that coffee makes last longer if they don't have a burner running for hours daily, not to mention keeping the cost down for electricity.  I wanted at least a 10 cup capacity (none of that individual cups or pods, please) and I didn't want to spend an arm and a leg. I saw that a big store (starts with a W) showed online that the model I was consider was in stock nearby.  So, I went out of my way to find it. But they were wrong. Not only did they not have that brand, it wasn't even marked in that aisle that they ever had that brand in-store. The clerk, that wasn't from that department, said that they often didn't have what the inventory said online but I could order it.  REALLY??  If they don't know their inventory, why would I trust them with an order?  If I am going to order it, I can get it cheaper from Amazon and know that it will arrive promptly.  Three other local stores were less than helpful finding the perfect coffee maker.  Amazon got my order.

Melitta 46894A 10-Cup Thermal Programmable Coffeemaker

Building your presence online is more than just providing an online brochure. Be sure you provide the information your customer needs and wants. This  may be their first impression of your company and your product or service. Is your website a reflection of how you want your company to be portrayed? Do you want to talk it over?  Consultations are available (shameless plug!).

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