Do you truly know the purpose of your website? Does it actually have value (sales, marketing, communication) or is it just a brochure with a low conversion rate (site visitors to paying customers)? Do people even know there is a website? Is it static or does it change, giving people a reason to return? Does it answer your customer's questions or do they have to contact you and wait for a response? So many questions, but only good reflection with make a beneficial website.